Users who are reluctant to use computers, etc. because they appear complex and hard to use.
While technology seems a clear boon to many people, including elders and people with disabilities, others may find it too intimidating. This article talks about products and strategies that simplify the process of using technology or that provide up-to-date capabilities via familiar products, such as televisions and refrigerators.
Not using current technology may present significant barriers, such as the inability to use an ever-increasing number of services that are only available online: applying for jobs, cutting through governmental red tape, or communicating with banks and other companies.